Hollie Hutton


Co-Founder, Sister Music
Hollie co-founded music supervision agency Sister Music back in January 2020. Having worked at supervision agencies and publishers over the past 11 years, she was tired of all the usual faces on every pitch and wanted composing for advertising in particular to be an achievable and aspiring goal for female and non binary composers. She spent all lockdown virtually meeting female and non binary composers and after discovering such an incredible pool of talent, decided to launch a new label 'Sister X’, as a way of showcasing them to the wider community. The first release 'Isolation Textures' was a 10 track compilation album composed / written / produced by 10 women during lockdown. An experimental album, it challenged composers to explore their sounds in isolation while presenting their own unique sound and style. The release was backed up by a social media campaign to spotlight each composer and shine a light on this currently untapped talent. The story was supported by Music Week, She Said So, Free The Bid and Equal Lens and Sister X tracks have already been licensed into The Body Shop's first ever Christmas Campaign raising awareness on female homelessness. Sister's passion is to support up and coming female talent and to push the industry to be both more transparent about their talent choices and more pro active in championing under represented voices so others can see this as an accessible career choice.