Elke van Tienen


Commercial HR Partner, Geometry
Elke is a commercial HR partner who helps deliver real growth for people, clients and businesses through innovative talent initiatives and a people-first culture. Elke has over 10 years' experience in advertising and marketing, and, prior experience in media & entertainment. She is currently EMEA Chief People Officer leading and aligning Geometry’s ‘Grow Well’ talent agenda across the EMEA region. This is in addition to her remit of HR Director for Geometry’s UK office, a 230+ strong pioneering agency, part of WPP's commerce network. Passionate about recognising the unique talent every person brings to work, Elke believes in initiatives that enable people to continually learn and to successfully adapt to an ever-changing world. Under Elke's leadership, Geometry has focused on fostering diversity and inclusion, including the launch of 'The Incubator', a work experience programme inviting students from diverse backgrounds to gain insight into advertising by operating as a mini agency with live briefs. Geometry is also a founding partner of #CreativeComeBack, Creative Equals' Returners Programme. Elke lives in London with her husband and two sons.