Clarissa Pabi


Content Development Manager, Acast
A formidable creative, commercial, and cultural leader, Clarissa champions change in storytelling. A multi-award-winning Content and Marketing Specialist, Clarissa was state school educated before studying English at Oxford. At Oxford, Clarissa was asked by Michelle Obama to give a speech alongside her, talking to young women from her school about the importance of representation, defying limitations, and sharing your story.

Starting her career through Creative Access at Penguin Random House, she championed change by identifying new commercial opportunities, marketing bestsellers from the likes of Dan and Phil, George The Poet, Megan Jayne Crabbe, Lily Allen, Dr Edith Eger, Sheryl Sandberg, Andy Weir etc. She pioneered marketing for the first influencer audiobook, resulting in the fastest ever selling audiobook and created the first non-branded podcasts from publishers.

From 2017-19, alongside her day job, she was Executive Producer and Brand Manager of ‘Mostly Lit’, which became the UK’s no.1 independent book podcast. Producing episodes with Arundhati Roy, Sir Lenny Henry, Ysra Daley-Ward, Black Lives Matter co-founder Patrisse Cullors, Emma Gannon etc, she also delivered the first podcast residency at The Cheltenham Literature Festival.

In 2019 Clarissa joined the world's biggest podcast company as Content Development Manager — one of Acast’s most influential hires. She champions change in podcasting, developing the UK and the world’s most listened to podcasts, and bringing millions more listeners to podcasting.

She has also built partnerships with podcast platforms to promote shows in new ways to reach new audiences — transforming both the podcast creator and the listener demographic for Acast and the wider podcasting industry.

Outside of working at Acast Clarissa is the producer of Caught Off Guard no.1 business and finance podcast aimed at women and sits on the advisory board for Creative Access, a social enterprise dedicated to providing paid internships for young people from under-represented backgrounds