CEO , Zenith

Natalie Cummins started at Zenith as a graduate in 1998. After a spell away at a creative agency and another media shop, she returned to the agency in 2006. From then on, she worked her way up from Business Director to her current role as CEO.

Natalie is responsible for new business, organic client growth and overall client leadership, working across a number of key clients as overall sponsor, including RBS and Coty.

A lone parent, Natalie is incredibly proud of her three greatest achievements - her children John, Albert and Agatha. Other recent achievements include being named as Campaign’s Media Agency Head of the Year 2020.

In her first full year of being CEO, Zenith was shortlisted for Campaign’s Media Agency of the Year, for the first time in almost a decade.