Leila leads the IPA’s diversity strategy; at the forefront of innovation and change for the UK’s advertising industry by galvanising a stellar line up of passionate individuals from within the top advertising agencies, brands and clients, trade associations and experts with the mission to achieve diversity, equal rights and inclusivity in Advertising (in the business itself as well as the creative output).
She runs the IPA Talent Leadership Group and her strategic approach to diversity has resulted in a new wave of collaboration at the IPA and a colourful host of topical platforms, programmes and events, including the Stepping into the Spotlight series for mid to senior level women, partnership with UN Women on the Unstereotype Alliance and most recently, the iList.
She is a well-known industry spokesperson and a regular public speaker Leila manages the Creative Industries Council (CIC) Marketing & Communications group and is an active member of the CIC Diversity group and the #TimeTo committee. She is also a judge for the Channel 4 Annual Diversity Awards, The Mayor of London’s TfL Diversity in Advertising Competition and Campaign’s Female Frontiers.
Leila was a finalist for the 2017 Asian Women of Achievement Award in the Media category and shortlisted for WACL’s Future Leaders award 2017. Born in Dubai UAE, brought up in Karachi, Pakistan and a Londoner after 5 years in Oxford, Leila has inspired leaders in adland to further develop a truly global outlook.