Saffana is what we need in our sector to drive diversity and inclusion. She's here to make real change and goes out of her way both internally and externally to deliver real change yet you probably have not heard about her because she's doing everything to make a really impact, not just talk.
Internally she'll do everything from challenging clients who don't think about diversity and inclusion in their approach to marketing, to proving the true value of D&I through actual campaign results.
Externally, she goes out of way all the time to make a real change even if it means countless extra evening and weekend work. She co-founded Project Ribcage, a platform that interviews inspiring Muslim women, created after wishing her 13 year-old self had access to something like it, that allowed her to dream big and do good. It has resulted in her being hailed a 'Trailblazing Muslim woman', featured in The Stylist, Buzzfeed and The Guardian. It has lead her to chair a panel at the British Museum, host an event at SOAS University, featuring in a show at the Roundhouse as well as speaking on podcasts, video interviews, local radio and TV.
Aside from Project Ribcage, she trained to be a qualified mentor for young women at You Make It, a school speaker with the Faith and Belief Forum, and a trustee of LitC - a charity teaching English to refugees. She helps fix CV's, have run free workshops with grassroots organisations.