Kath has spent her working life harnessing customer data and technology to transform how brands connect with high-value audiences. A pioneer of branded content and segmentation from her 13 years delivering customer loyalty communications for Tesco, she co-founded Legend Engage in 2013 and co-created the agency’s unique, award-winning insights and data methodology, Mapper360® and their social media marketing suite, Engage360.
Four acquired Legend Engage in 2017 on the strength of their innovative approach to making data meaningful and actionable. The outputs from Mapper360® inform all aspects of campaigns from marketing, PR and influencer campaigns to R&D.
Since joining Four (and becoming Four Engage) Kath has implemented great changes across our key sectors including government, travel, health and financial services. Her methodology is used by four government departments and her segmentation model is powering the Census 2021 campaign. We have won significant financial services clients and four travel destinations, including global work for one destination tourism client. Kath landed our biggest health win of the past 12 months, a multi-million pound global pharmaceutical campaign. I have never seen technology used more innovatively than by Kath. She empowers her teams to go further and question more, working at the forefront of technology, in multi languages, for highly regulated industries, delivering exceptional insights which inform life-changing campaigns. Her single-minded mission is to use technology to uncover ‘what matters most and now?’ to any target audience. Her multi-award-winning technology products have transformed not only our business but that of many of our clients, too.