Jael Makelemi

Nubiart & Cult LDN

Being told at 10 that I shouldn't be a creative because 'it isn't a career' and I'd 'never be successful', nearly broke my spirit. Creativity has always been my passion so I was determined to uplift, carve spaces and show future creatives that they can be and do anything regardless of what people say.

I took an unconventional route into Advertising by not going to university (due to a lack of mental and financial support). I worked in retail whilst designing logos and Snapchat filters for events on the side. In 2018, I was accepted onto D&AD New Blood shift where I went on to win my first brief. Since then, I knocked on many doors and won placements at companies including Iris, Rufus Leonard and Apple. During the pandemic I became a freelance art director and set up my own illustration studio called Nubiart. Through 2020 till now, I've been using my art to comment on Racial discrimination, mental health and LGBTQ+ rights and uplift Black women. I was eventually scouted by Converse to become an All Star and continue my community work. I've been able to host mental health and illustration workshops, I've sat on panels and discussed Inclusion and diversity and I'm in the process of collaborating on my first mural celebrating young people. I will continue to inspire and build more seats for underrepresented creatives to take up space, and is why I believe I am worthy of a place on Campaigns Influential Women List.