What sets her apart is her natural way to inspire others with her positivity and a ‘can do’ attitude. She gets people on the move with her enthusiasm and leading by example. Specialized in social media and content marketing, her work sets an example for others how to create shared value and innovative campaigns for clients like Heineken and Bonduelle, also helping secure new business wins in her field. Ivana is the major force behind The Code CSR program in Bulgaria, which focuses on training skills and deliver professional opportunities in media and marketing to high-school students. Her efforts have been awarded; The Code being chosen in B2B awards 2021 winning Gold for the best green educational campaign of the year. In her spare time, Popova is a prime mover force behind an active community of World Economic Forum’s Global Shapers chapter in Sofia. In one of her passions, Popova is also known for her work in fighting for media illiteracy. Having shown early success in her field Ivana is about to maximize her full potential to be the next generation of women leaders in the marketing industry that creates shared value for the society.