Flo Ward

Digitas

Flo is a data & insights manager at Digitas with 5 years’ experience working in digital marketing and media. Back from a winter sabbatical when she completed a world record breaking row across the Atlantic Ocean (raising £15k+ for charity), she has helped win pitches for Nivea Always-on Social and the £4m Samsung CRM account, acted as the data lead on the BT Hope United campaign (shortlisted for multiple DMA awards), and helped grow the Visa Cybersource account from $250k to $5.2m+. She took on responsibility as the insights lead on the Samsung UK media account and pioneered a new audience segmentation approach. Her knowledge spans business intelligence, CRM, media strategy, analytics, social listening, website performance and user testing. She loves to contextualise and humanise data and knows how best to translate it into actionable insights for her clients. Previously, she led the Unilever Corporate account at Mavens of London, a digital and analytics consultancy. Awarded an MSc in Management in Marketing with a Distinction from the University of Bath, Flo is always the first to put her hand up to get involved: from Ride Adland to the Cannes Young Lions competition to Digitas’ Data Development Committee. Recently she supported Digitas’ Diversity and Inclusion Council by designing and collecting internal research that shaped the company’s D&I policies. She is known for being fearless and making her voice heard in male-dominated environments. For her, it’s not just about getting a seat at the table, but about driving the conversations forward.