Dr Rebecca Swift, Global Head of Creative Insights at Getty Images, has driven real change in the way minority groups – be that women, the elderly, people with disabilities, ethnic minority groups – are depicted in the imagery we see around us every day.
A veteran of the creative industries with over 20 years of experience, Rebecca has championed Getty Images’ reinvention of stock photography to better reflect society today, by rewriting the visual standards of commercial imagery and briefing the company’s contributing photographers against these new visual standards.
Most recently, Rebecca pioneered a global partnership with Dove to launch Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. Project #ShowUs, which won the Glass Lion for change at the Cannes International Festival of Creativity, has prompted real change in the media and advertising industries. Since launch, over 7,000 images have been downloaded by 900 companies worldwide, including WPP, Havas, Medium, IPG and WGSN.
Rebecca is also responsible for forging groundbreaking partnerships with the likes of Jaguar Land Rover, NDLA, LeanIn.org, Refinery29 and MuslimGirl, all seeking to shatter stereotypes through the creation of authentic, inclusive visual content.
Beyond this, Rebecca leads the Getty Images Diversity and Inclusion Global Advisory Committee helping to develop a number of photographer grants supporting storytellers who have historically been marginalized – such as the Women Photograph Grant, the ARRAY Grant and the Creative Bursary.