Strategist , AKQA

Rosie is a true future leader who constantly pushes herself forward, yet lifts others with her.

A star of the strategy team at AKQA, Rosie inspires creative teams to think differently regardless of how small the brief. She pushes for provocative work on every project, be it for diapers or a charity of HRH The Queen. She wins pitches, grows client businesses, and through her work has earned new opportunities extending far beyond the agency's normal scope (including designing a jewellery collection with one particular client!).

Rosie has always been an advocate for diversifying talent within our industry. She led the Diversity council in AKQA London for a year, more than doubling participation in discussions and events, shifting perceptions within the agency. She mentors with D&AD New Blood Shift and D&AD Academy to support new talent. Within AKQA she created training programs to help junior team members in the fast-paced agency, learning from her own experiences as a new starter just 1 year before and removing barriers for those following in her footsteps. She's also offered voluntary strategy consulting for multiple start-up ventures which support young people from disadvantaged backgrounds into careers.

Constantly pushing herself, Rosie is somehow juggling studying for an MBA alongside working. She's previously been highlighted by BIMA100 as an influential name to watch in the digital industry, with good cause. In a year where limitations abound, her mindset of seeing opportunity in everything, and nurturing others along the way, has been invaluable.