Nik wanted to prove a values-led business could outperform the market. Covid-19 provided an excuse to dilute this ambition, but instead Nik doubled-down.
Working with her senior team she modified Blurred’s Articles of Association to ensure equal emphasis on people, planet and profit, and committed to only working with clients supporting the UN SDGs, turning down 20+ opps in 2020. She insists that clients/colleagues sign-up to Blurred’s values and behaviours, and set challenging ESG targets:
•40% BAME by 2023, with 30% in senior positions by 2026 (currently 21% and 10% respectively)
•Minimum 50% women in senior positions (currently 80%)
•Net-zero carbon by end 2020 (including WFH - Blurred subsidises employees home bills to ensure 100% renewables)
Nik’s committed to supporting lower socio-economic groups with rolling paid virtual internships to reduce barriers of travel and rent, and a partnership with a Hackney high-school. She sits on the Blueprint diversity advisory board and is an investor in Allbright, the working women’s network. Nik supports diversity of every kind including neuro-diversity (she herself is dyslexic).
Nik’s first hire was a NED for People and Purpose who coaches everyone fortnightly. She also created ‘Healthy Body Healthy Minds’ daily virtual fitness classes for colleagues and clients, and Blurred is working on the industry’s first mental health charter. Blurred’s benefits include equitable generous maternity/paternity policies, time off for non-Christian holidays, and a grief policy (inc miscarriage).
Did it work? Against a backdrop of Covid-19, Blurred is ending 2020 with fees of £1.7m, 50% up on 2019, its first full trading year.