Jane Asscher


CEO and Founding Partner, 23red
Jane set up 23red with Creative Director Sean Kinmont in October 2000. A behaviour change expert, Jane has led the development of award winning social marketing and behaviour change strategies on topics as wide ranging as skills and education, environment and sustainability, financial inclusion and equality. Jane co-authored the Change4Life marketing strategy and remains a strategic adviser to Public Health England. She also led the strategic review of Drinkaware and oversaw the development of the Organ Donation behaviour change strategy.