Hiten Bhatt is the Head of Design at RAPP, leading a team of 20 multi-disciplined experts in design. During his 20 year career, he's worked on integrated projects for some of the world’s most prestigious brands, including American Express, British Airways, Mercedes-Benz, Montblanc, IBM, Ralph Lauren and Virgin Media. He’s a prominent judge on the UK design jury circuit and created the Design for Good Award for The Drum Design Awards 2019. He's also collected over 40 design awards, with D&AD pencils, Cannes shortlists and Gold DMAs among them. As well as getting excited about beautifully crafted design, he’s passionate about greater representation in the creative industry. It’s why he co-authored a Campaign article on the subject with his brothers and now continues the discussion within the wider business community – including mentoring for the DMA, The One Club and The Dots. A 2019 highlight was his collaboration with The DMA Creative Committee and The Campaign for Great British Creativity. This led to the creation of a design initiative called ‘Command Shift Design’, which aims to disrupt our conventional understanding of strategic design thinking.