Cassandra Harris


Business Director, Imagination
Cassandra is a PR and Marketing Business Director with over 10 years experience working for both agency and rights holder. She has vast experience in the luxury and premium automotive sector and more recently the telecoms giant Vodafone. Cassandra's breadth of experience in client services and leading the teams delivering
integrated global product launch campaigns, brand experiences and brand partnership activation across PR, Marketing, digital, social, VR and AR places her in a unique position to help brands innovate and evolve as experiences move into the world of immersive technology.

Cassandra has worked with Jaguar, Land Rover, Vodafone, Robb Report,Rolls Royce, FIA Formula E, PGA European Tour, Mazda, Ralph Lauren, Burberry, Bacardi, Lego and Fitbit and is passionate about delivering robust, measurable results.
Leading the teams behind some of Imagination's most iconic and award-winning brand experiences, including the Jaguar F-PACE Loop-the-Loop and Social VR launch of the Jaguar I-Pace Concept (3 world firsts), Cassandra and the team have proven that experiences have the power to transform brands and drive sales.