Amanda Farmer

Managing Director, VMLY&R London
Amanda is a transformational business leader with an entrepreneurial attitude and energy second to no one.

With over 20 years' experience in advertising and marketing, her ambition is to help shape the industry, leaving it in a better place than she entered it. She's particularly keen to inspire the next generation of female leaders, demystifying that you can be a senior leader and have a family at the same time.

She is a champion of diversity and inclusion in every form and is determined to do the right thing by her people providing them with development and training opportunities that weren't as easily accessible in her earlier career.

She is an active member on the WPP UK Inclusion Board and a proud sponsor and supporter of Creative Equals. She was awarded Bloom Everyday Action Awards which celebrate leaders who champion gender equality daily. She recently joined WACL – an organisation she believes can genuinely change the game for women in the industry.

Amanda is the Managing Director of VMLY&R London. She led the agency through some of its most publicised and forming times and has worked relentlessly to build a happy culture, a new collaborative process and strong client relationships.

She has worked at some of the UK's leading agencies across digital, integrated and creative; helping top local and international brands to connect with people; including Nestlé, Diageo, Sony, Scottish Power, Cadbury, Heineken and ASDA.