Parveen Bdesha

Customer Insight & Audience Director , News UK & Ireland

Parveen has 30 years of experience in media, advertising, marcoms and the tech industries, with over 20 years of this at Director level. 

She has led award winning research initiatives, implemented global firsts in audience measurement and consumer understanding and successfully led and nurtured global teams.

Over the course of her career, Parveen has developed both wide and deep, media, marcoms and tech sector expertise, having led teams on the media owner side as Global Research & Insight Director at Clear Channel International, where she was responsible for 28 markets globally and prior to that at Capital Radio Group and The Guardian & Observer. Parveen has founded two successful Marketing & Brand Strategy Consultancies (Starfish Research & Consultancy Ltd and Lowe Brand) and has held senior Insight and Media Planning roles at Ammirati Puris Lintas, Lowe Lintas.