In an anything but ordinary year, Natalie, raised the bar for MG once again.
Under Natalie, the agency added £25 million of new business, retained 100% of clients and grew billings by 14%.
No surprise then that MG is Campaign Media Agency of the Year for a second time and Campaign's Global Media Agency of the Year
But what sets Natalie apart is accomplishing all this in parallel to an exhaustive commitment to nurturing her talent.
This year she co-chaired Omnicom's Omniwomen Summit, reduced the MG gender pay gap to 1% and promoted female leadership at Bloomfest and Facebook.
In response to #BlackLivesMatter, she quickly empowered her Black employees to guide MG on becoming allies, encouraging open talks to educate first-hand on a peer to peer basis.
To protect mental wellbeing, she introduced Self Space, giving people access to conversations with neutral experts on all aspects of lockdown that might be affecting them.
With Pride cancelled, she ensured her LGBTQ+ colleagues were recognised inside and outside the agency with virtual events and celebratory out-of-home.
For the talent of tomorrow, she partnered with Brixton Finishing School, introducing reverse mentoring to the leadership team, supporting young diversity when they needed it most.
The cumulative effect of this sees our "culture of diversity" score now sitting at 90%.
Despite leading the agency, she never missed a lunchtime MG Radio show nor a Friday afternoon quiz.
No surprise then that Natalie was promoted to CEO of MG this week, first female CEO in history.