Sophie Deen


Sophie Deen, CEO, Bright Little Labs
Sophie is the founder, CEO and chief story maker of Bright Little Labs - a media startup on a mission to make Sesame Street for the digital age. She believes in the power of storytelling to promote critical thinking, computer science and equality for ALL kids. Her flagship story is about Detective Dot, a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (the other CIA). The company provides an accessible route into coding, with kids joining the CIA to complete STEM-focused ‘missions’ on and offline which complement the UK Computing Curriculum.

A former lawyer, techie and children’s play therapist, Sophie worked alongside Google and the Department For Education, to help introduce the new coding curriculum in primary schools.

Launching on Kickstarter in 2016, Sophie has since negotiated a three book deal with one of the largest book publishers in the UK, raised Series A investment with strategic partner Warner Media Kids (formally Turner), is in commercial (and top secret!) discussions with one of the largest media companies about new IP for preschoolers, again with a focus on making 21st Century Skills accessible to all families, and made a LOT of cups of tea.

She has been named one of Computer Weekly's 'Most influential women in UK IT' 2019 and ‘18, Barclays/Everywoman ‘Startup Founder of the Year’ 2017, London Tech Week ‘Changemaker’ in 2018, winner of the EDF Pulse Award; shortlisted for the Women in Tech ‘Editors Choice’ Award 2019 and BT Tech4Good Diversity Award.