Sharon Whale


Sharon is CEO of Global Markets & Operations at OLIVER and The Inside Ideas Group (IIG). She is an integral part of the leadership team that has delivered incredible growth (35% this year). Sharon spearheads a ‘people first’ culture which this year has led to OLIVER UK being named #40 Best Large Companies to work for in the UK on The Sunday Times 100 list.

During her time as CEO, Sharon has led the UK group from £30m NR to £100m NR, and to over 4000 people globally. Sharon continues to have huge ambitions for the company, being the first and only to design, build and run in-house agency and marketing ecosystems for brands. She is focussed on simplifying marketing complexity for brands, unlocking the power of data, media, creative and technology . Sharon and the IIG team work in deep partnership with clients building bespoke marketing ecosystems to drive success, inside their worlds. These are close, transparent, long-term relationships built on trust, talent, technology and teamwork. It’s a model that’s grown globally, overtaking mainstream operating models of global brands. It’s a model that was invented by OLIVER/IIG, and one that is now giving 250 clients globally a competitive edge. Her business acumen, ambitious leadership style and understanding of client needs helped clinch OLIVER/IIG the title of EMEA Digital Network of the Year 2020 (Campaign), a spot on The Drum’s Honors List and the #1 position in Adweek’s Fastest Growing rankings.