As Managing Director of MG OMD, 2019 saw Natalie lead MG OMD to its most successful year in its history. Now the UK’s 3rd largest media agency with 500 people and £700m billings and Campaign and Media Week’s Media Agency of the Year, the agency has flourished under the unflinching dedication and energy of Natalie’s management.
Within three years of joining MG OMD, Natalie was promoted to the Exec Board in 2011, as Head of Digital, latterly becoming MD in 2015 age just 36. A trailblazer for the digital industry she was named 4th in Drum’s inaugural Digital Digerati list – the highest woman in the list. As a champion of women in advertising, she is now proudly the co-chair of Omniwomen UK – the Omnicom-wide committee driving female equality and empowerment across the 1,500 agencies in the group.
The confidence that Natalie instils in her clients has resulted in long-term partnerships that have gone from strength-to-strength, with many of MG’s key clients extending their relationship with MG OMD without going to pitch.
Within the agency, Natalie’s commitment to the health and happiness of MG’s people has led to the creation of MG OPEN, an industry-leading D&I initiative, where she champions mental health awareness.
Her commitment to developing junior talent continues outside MG where she regularly inspires at industry events and dedicates time to Campaign’s 30 under 30 and the Ad Association’s Media Business Course.
And if this wasn’t enough, she is always, and we mean always, the last woman standing.