At the start of 2020, MediaCom’s CEO Kate Rowlinson announced the agency’s vision to be the most diverse and inclusive media agency in the UK. We used the data from our all-staff Belonging Survey to identify the areas where we needed to improve. It was clear that we needed to focus on greater allyship, and so we put in place a series of initiatives to bring this to life. As well as Allyship training that helped equip everyone with the language and confidence to become proactive allies, these included: A sponsorship programme which pairs senior leaders with Black and Asian talent, Leadership training: we sent our 250 most senior leaders for an intense four-day training to understand oppression and privilege. Microaggressions training Rather than set company-wide diversity targets (which can result in great diversity figures at junior levels, but less good figures at more senior levels) we’ve set team level diversity targets for every leader, at every level. To make our work as inclusive as our agency is, we mandated that our Inclusive Planning approach be applied to every campaign that we work on Our latest data shows that 90% of MediaCom UK people agree “My company is committed to creating an inclusive work culture”.