Maira Genovese

MG Empower

MG Empower was born from a greater purpose. Its story starts in a coffee shop in 2017 when Maira Genovese - Founder and President - brought this purpose to life. Maira is the face and the heart behind MG Empower. She moved to London in 2005, leaving behind a successful marketing career in Brazil to restart from scratch aiming to pursue her unique vision: empowering inclusive and relatable connections. Empowering people.

This vision led her to face challenges and go her own way. In two years, the agency expanded, delivering global services for six different markets - LATAM, USA, Europe, SEA, India and Russia. The high-quality service with a creative and results-driven approach connected to businesses' goals secured MG Empower a solid 80% retention rate for the past two years, as well as great brands - like TikTok, Deliveroo, Bumble, Chopard and Biossance - in the portfolio. In 2021, MG Empower reached a milestone when being acquired by Amyris Inc - a US-headquartered leading biotechnology company - evolving into a global digital innovation powerhouse. This achievement translates Maira's talent as an entrepreneur, while MG Empower remains focused on her vision since day one: empowering brands and people to go above and beyond, having empathy as a motto and bringing heart to everything. This successful journey also reflects her impressive ability to unite diverse people that truly embraces this vision, feel confident to bring forward-thinking ideas and deliver a differentiated level of service - proving how her leadership drives real impact to lives and businesses.