In a historically male-dominated industry, Libby Robinson has built a robust, creative, performance-driven media empire with the purpose: ‘change advertising together’. Gathering experience across all aspects of the M&C Saatchi Performance business, she has successfully scaled it globally from its mobile roots.
As Commercial Director Libby established the Growth and Marketing departments, leading the global expansion to launch offices across EMEA and APAC, before moving to the role of Client Services Director. Libby’s unique approach to client service creates long-standing relationships and is the foundation for the company’s proposition.
Libby’s “let’s do it first” approach has won brands such as EDF Energy, Microsoft, and Amazon. She has also led many industry firsts, including:
-First agency to partner with AD-X to measure the earliest mobile app campaigns
-First to advertise on Facebook’s mobile ad platform
-Partnering with Google to globally launch its Universal App Campaigns
-Re-defining the industry approach to ad fraud platforms
Libby is committed to inclusivity – you’ll never find her dictating from an ivory tower. Instead, she’s on the floor working side-by-side with all levels of the business. She gives her team the freedom to be creative and autonomy to make ideas happen.