Lai-Ping joined tails.com in October 2018 as Chief Product Officer. No other business in the world can do what we do at tails.com - create a unique recipe for every single dog on a mass scale - and it’s down to our industry-leading, game-changing marriage of technology and manufacturing. Our proprietary systems and technology platforms make us a world class example of industry 4.0, and with her background at tech giants such as Microsoft, eBay and Skype, Lai-Ping was the obvious choice to join the team and harness our technology to drive forward and shape our business for the future.
Under Lai-Ping’s leadership, we have heavily invested in growing our technology team across software development, product design and UX. Lai-Ping put a spotlight on fixing fundamental issues that were a result of such rapid growth of the business prior to her joining, and has accelerated the implementation of feedback - making tails.com more agile and increasingly responsive. She has challenged her team constantly to test and learn more rigorously, bring innovative solutions to problems and focus on continuous technological improvement e.g. a program of tests that have collectively delivered a relative OSC uplift of over 22%.
Her fresh insight and influence have driven transformation from a cultural perspective, facilitating a refocus of our vision on how technology can help us serve more customers, faster and, each one still completely customised.