Jenny focuses on inclusivity in her teams’ approach to media. Mindshare clients have strict standards regarding brand safety and the task Jenny set herself is, how we can stick to these standards, still utilise industry recognised verification platforms, and deliver media that is inclusive? A campaign which ran programmatically in September 2021 with diversity partner, Brand Advance, faced several challenges to even get started. The problem was glaring – standard verification technology, blocks content from minority community sites because it’s unable to understand the nuances of those sites within its standard categorisations. Removing the client’s mandated pre-bid DSP segment was the only way to begin the campaign; whilst post-bid blocking remained in place to ensure brand safety for the client. This solution wasn’t optimal in programmatic for neither the advertiser or publisher and was not the long-term solution. Jenny used her sphere of influence, with her client and within the agency, to gather a working group of specialists to deliver the task she had set herself, based on her beliefs of driving Good Growth.