Jane Ostler


Jane Ostler, Global Head of Media Effectiveness, Kantar
Jane has been a strong proponent of media, and in particular digital media, for over 20 years: leading the UK digital planning and buying team at Mindshare’s inception, as well as digital teams at Ogilvy and JWT, before moving clientside to work on the digital TV switchover.

Her biggest mark has been made in the last 4 years at Kantar, first as MD of the UK’s fast-growing media effectiveness team, and most recently leading Kantar’s global teams and offer for multimedia and digital effectiveness research for advertisers, media agencies and digital publishers. She’s also involved in widely-acclaimed thought leadership, most recently Kantar’s influential studies Getting Gender Right, examining views about the portrayal of gender in advertising and media targeting, and Getting Media Right, a global industry study of the gaps and opportunities in media effectiveness measurement. Promoting industry-leading methodologies and norms analyses, she also advises clients on how media is changing in the world. Jane is a sought-after public speaker on media topics at prestigious industry conferences around the world, and regularly appears in the press discussing new developments in media.

Jane is widely respected in the industry for promoting the need for media effectiveness research as a must-have for campaign measurement, to support vital and complex planning and buying decisions. She also supports and mentors women in their career ambitions in media effectiveness research.

Jane has just been announced as Vice Chair of TRIC (The Television and Radio Industries Club), and was a former Trustee of the Radio Academy.