Jackie co-founded The Brooklyn Brothers 10 years ago, establishing a collaborative, culturally attuned agency growing it in to a 180-person strong ad agency serving some of the world’s best-known brands, subsequently leading it through its acquisition by IPG. The agency has redefined advertising by creating work that earns attention with purposeful stories, not just paid for ones. She has ensured her business leadership acumen is put to the best use, to benefit the many. As its global CEO – and as president of WACL – she has championed gender equality and inclusion pushing the agency, clients and the industry at large to improve diversity. At BB she has led by example, attracting, and hiring senior female talent across every department in the agency and promoting three dynamic female MDs.
Jackie has led from the front in changing the ad agency landscape on gender diversity. While the government was losing interest in gender pay gap reporting, Jackie spearheaded a social media and campaigning blitz to get it reinstated and promote the gender equality agenda within the industry and beyond.
All her leadership expertise has been put to extensive use in her non-executive roles with charities such as DRW and DofE – which has focused on building skills, supporting and inspiring underprivileged young people. In establishing Night School – a template that has since been licensed to other industries – Jackie and BB have created a unique, meaningful programme to create a broader, more diverse talent pool for the advertising industry.