In under five years, Ellie Mack has progressed from a graduate to Digital PR Director and a position on the board of a 40-person strong digital agency working with clients such as Seasalt Cornwall, Sealskinz and Boy London. From being just the 9th member of the agency in 2016, Ellie now leads the biggest – and most profitable – team in the agency, with 11 members of staff beneath her across digital PR, content marketing, and social media. Ellie has played an influential role in the growth of the team, the agency’s offering, and the agency itself – which was recently recognised as Digital Agency of the Year.
Whilst completing her psychology degree, Ellie began a fashion blog and Instagram account – which soon amassed 18k followers. Ellie’s experience as an influencer paused her clinical psychologist career plans – and she was given a PR executive job on the spot at Wolfenden. Ellie has completely overhauled the agency’s approach to gaining coverage and links, and her team now drive an average of over 200 100% earned coverage links for clients on a monthly basis. Using her degree, empathy and communication – as well as positive reinforcement – are still Ellie’s biggest drivers and something she uses on a daily basis. Even though board members can’t win our monthly employee award, Ellie is consistently nominated by the rest of the team for her support, direction and inspiration. Ellie leads all new digital PR business pitches for the agency, with a 100% close rate.