Carron Edmonds

The Maverick Group

Carron Edmonds is a rare breed of female entrepreneur – as comfortable steering one of the continent’s largest independent agencies, as she is getting ‘stuck in’ with her team.

Growing The Maverick Group (TMG) from a ‘no client’ start-up to an independent upstart with 9 specialist Business Units, she pioneered in certain niches before they became ‘cool’. Strategic advisor to global board members, confidante and mentor to her employees and yet a passionate, driven new business hunter, under Carron’s leadership the agency has not just weathered a number of storms (including economic downturns and of course the pandemic) but has emerged triumphant. This includes not just expanding the already impressive client roster, but new business wins including Pendragon and Certas (and many more in the final stages of opportunity) in the last year alone. More than this, as chairwoman of TMG, her drive doesn’t just extend to new business and ‘land and expand’. Carron’s personal touch means that she has an ambition to create not just a culture of inclusion, but to make the agency a Great Place to Work. This extends not only to the employees of the agency, but it’s impact on the planet. With a drive to really see ESG (Environmental, Social and Governance) topics on the top of boardroom agendas, she is employing her signature passion in making TMG stand out from it’s competitors in the field, leading the charge on so-called green but also social issues within the agency, and throughout its client roster.