Diversity in our industry is dire. Ali Gee decided enough was enough.
She decided to make a measurable difference, committing to the 200+ staffers at London’s FleishmanHillard Fishburn (FHF) that it would “become the most diverse and inclusive agency in London…for the work and the workforce to reflect the society in which we live.” Backed by hard representation targets for each of the nine Protected Characteristics. The BAME and LGBTQIA+ targets have been met. She raised them again.
She appointed EY, accreditor for the National Equality Standard, to audit the firm on its approach to delivering on the vision. FHF remains the only PR firm in the industry to have done this. A specialist recruitment firm - RARE - was appointed to attract ethnically diverse candidates along with mygplus+, an LGBTQIA+ recruiter – FHF remains the only marcomms agency in the UK to partner with these organisations.
Not surprising, given that in 2018 Ali became Co-Chair of Omnicom’s Women in Leadership Initiative – OmniwomenUK + Allies - which has more than 50 UK agencies as members. In this role, she has delivered training, content and inspiration to more than 2,000 women as well as an incredible Women in Leadership Summit on International Women’s Day with more than 400 female attendees and nearly 20 male industry CEOs.
Within FHF, Omnicom, the PR and wider media landscape, Ali has delivered industry firsts and measurable results for equality and gender balance.