Media Partner

UK advertising agencies are fast-paced, dynamic and produce advertising, media and marketing that is the envy of the world. And we’re the professional body that supports them. We have an unprecedented pool of knowledge they can draw on. We voice their concerns, showcase their work and continuously develop their skills to keep them at the top of their game. We are the power behind the practitioners. The Institute of Practitioners in
Advertising. Incorporated by Royal Charter.

The IPA exists to help our members be the best they can be. And we do this
in a number of ways:

We set the protocols for the UK industry's best practice standards. So we can advise on how to choose an agency, how to run an agency or how to behave if you work in an agency. We also work collaboratively with our members to achieve our goal to improve diversity within the industry

We listen to agency issues so that we can set or update policy, or lead the
industry response on whatever might be troubling them

Every year we help more than 4,000 practitioners future-proof their careers
through our Continuous Professional Development Programme. We don’t just
keep their careers on track, we help them flourish

And through Effworks we aim to provide the advertising and marketing
industry with resources and tools to realise the potential of truly accountable
and effective marketing

We use our knowledge of the industry to publish groundbreaking thought
leadership. This could be on how advertising works across a multitude of
channels, how agencies are using AI, or what the agency of the future will
look like

Day-to-day we are the go-to people on any agency-related query. So if you
work in an agency we are automatically boosting your resources with our
own. Which means that being a member isn’t a philanthropic gesture, it
makes hard-nosed commercial sense

That’s why it’s no coincidence, the most successful agencies are already IPA

The IPA. The power behind the practitioners.