bianca mcleish

Content Director, Global Business Development , Publicis Groupe

Recently crowned as Business Developer of the Year 2020 and honoured by Campaign as a Female Frontier 2021, Bianca serves as Content Director, Global Business Development at Publicis Groupe. Before stepping into the newly created Content Director role, Bianca was responsible for managing Global, Regional and Local level business development activity. From pressure testing strategic propositions, to connecting key talent across geographies, to driving pitch coordination and logistics, Bianca managed the moving pieces to produce winning pitch work. During her time, she played an instrumental role in driving revenue for the business by leading and supporting on winning pitches such as Disney, DP World, Macmillan and Electrolux. Prior to Publicis, Bianca held a stint at Vivendi owned global media agency, Havas Group. 

Outside of the Advertising world, Bianca has a deep love for music and has DJ’d for Soho House and has a series of DJ guest mixes published on BBC and Switch Radio. She recently launched the eclectic music podcast, ‘Enter the Vibe’ via Spotify, regularly curates music playlists and is currently in pre-production for a business-led podcast launching in 2022. 

Bianca also ran the homeware brand, Milk & Cookys, where she sponsored shows for YouTube content creators such as the cultural commentator, Zeze Millz.