Ayesha is Chief Strategy Officer at Mullen Lowe Group London, where she leads planning teams across the integrated marketing group.
Ayesha’s whole career has been in planning, but she’s found moving around the world helps provide variety! She started life as a graduate trainee at AMV.BBDO in London, eventually moving to head up planning at BBDO APAC based in Hong Kong, where she built planning teams, helped drive new business, and worked on award winning campaigns for brands such as FedEx and Mars. She then spent several years in Singapore in Regional Director roles at BBH and JWT before returning to London as a Global Strategy Director at Saatchi & Saatchi.
Ayesha joined Mullen Lowe in 2015 as a Global Strategy lead on Unilever brands, working on award winning campaigns such as Persil’s ‘Free the Kids’ and, more recently, the relaunch of Lifebuoy in the UK.
Ayesha became Chief Strategy Officer for MLG in 2020, and her focus is on building teams of talented and highly effective planners into an engine of creative and business growth for the MullenLowe Group.