New Business Executive , Digitas UK

Aminata started her career in advertising on the recruitment team at Saatchi & Saatchi, but was instantly captivated by the thrill of new business. She arranged to shadow Saatchi’s head of new business, and was welcomed into the Digitas’ team at the first opportunity, in summer 2019.

In a difficult year for new business, Aminata has taken the lead on pitches from a very early stage, undaunted by the responsibility, driven by her competitive instinct, and always ready to get step up to the next challenge. Aminata quickly grasped all the complexity of the business, and enjoys working at a fast pace, connecting with people, and keeping the whole agency involved with the new business effort. As a board member of Egalité (Egalite is the Publicis Groupe employee network for lesbian, gay, bisexual and transgender (LGBT) professionals and allies) Aminata engages with executives at Groupe Level to look at how Publicis can be more inclusive in the work we deliver for our clients, in thought pieces, and at industry events. She has brought in some impressive outside contacts to speak on D&I initiatives, and has shown dedication as an ally to the LGBTQ+ community, working tirelessly to keep all aspects of diversity front-of-mind across the agency and throughout the year. Aminata compiles a weekly newsletter on different D&I topics, and has created an anonymised (virtual) suggestion box, encouraging the wider agency to have an input on ideas.